Opportunities and challenges for Irish SMEs in China

30.09.11

China's fast growing economy offers great opportunities for Irish investors, buyers and exporters alike. How these opportunities can be realised and which challenges as well as potential pitfalls are to be expected was outlined on Thursday at a European Chamber of Ireland function in Dublin by Lorenz Zimmermann, Director at Jebsen & Co Ltd, a Hong Kong based trading house with over 115 years of history in China. In explaining the effects of the macroeconomic developments on day to day business he gave an insight into what to expect and how to avoid a hard landing.

 

Lorenz Zimmermann is a former CEO of Siemens Ireland. In his current position at Jebsen & Co Ltd as Director for the Industrial Business Unit, he is responsible for the various industrial divisions in their provision of industrial, scientific and technological products, systems and services for a diverse range of sectors.